What does it mean to Dare?
To be creative means to do something that has never been done before.
That's where the excitement is.
That's where the fresh, yet perfectly relevant ideas are.
That's where the answers to our new challenges are.
That's where the breakthroughs are.
That's how we make tomorrow's dreams possible.
To be creative we must dare...
But to Dare does not mean to be foolhardy.
To Dare does not mean we are careless or irresponsible.
To Dare intelligently, responsibly, successfully, we need to trust that even though the path we forge will be new - creative, innovative - we will arrive successfully, skillfully, reliably.
At Dare we live the paradox of creativity and trust.