Dumb Ways to Valentine

Dare was asked by McCann to create soundtracks for ‘Dumb Ways To Die’ to tell new gruesomely adorable stories for the various characters from the wildly successful viral campaign.

Dare brought to life (and death) various spots to mark Valentines Day (17 million plus unique views), April Fools Day (11 million plus unique views), a Halloween series, translations into French and Spanish and a series mixed with live action to promote the widely successful game.

The viral success continues to climb with combined views of over 60 million. The game surpassed Facebook messenger, Crossy Road and even Candy Crush to become the No1 downloaded app in over 85 countries with 5.3 billion mini game plays. 

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